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Site Build It

This Action Guide is the actual guide that SBI! owners use to master the Web. The only page that differs from the actual guide is this page.

Use this "evaluation guide" to...

• See how and why SBI! works
• Realize that SBI! is as unique and effective as we claim
• Understand why no one delivers (and proves) success, and
• Decide whether SBI! is right for you.

If you are looking for "Get-Rich-Quick," delete this file. You are at the wrong place. Common sense dictates that is impossible. If you intend to build a major online corporation, you need a Webmaster and programmers.

But if you are willing to work to build a genuine small business with long-term value and profits, read on. You have come to the right place, the only place, where the average small business person can indeed build a profitable online business.

Since the core of SBI!'s success is the C T P M process, the Action Guide takes you step-by-step through that natural, powerful way that people use the Web.

When you have finished the Guide, you will have a deep understanding of how to build your new Web site, market it like a pro, and maintain it using the most success-focused suite of online tools available. And like so many others, you will have the knowledge to create your successful online business.

Aren't We Taking A Chance?

If we show you everything, won't you just use that information elsewhere? It's our pleasure to help you understand how to do business online. Our hope is that, once you understand how and why SBI! works so well, the advantage of having ONE complete, coordinated set of tools will be obvious to you. SBI! makes C T P M easy to execute.

SBI!'s integrated suite of tools turns everything that is difficult and/or tedious in C T P M into a mouse click. Its easy-to-use, powerful system of process and e-tools leverages your time and money 100-fold. The process and the tools were built to work together.

Yes, you could painstakingly assemble all the tools separately. It would be a huge "kludge" and incredibly expensive. And you still would not have the integration, the friendly and helpful SBI! Forum community of motivated SBI! owners, SBIX (our weekly e-zine), the constant addition of tools at no added charge, and so forth.

Making Your Content Presell

There are over 100 books about writing to sell online. There is only one book about writing to communicate... about writing to "PREsell."

PREselling is the critical component in a process that has been proven to succeed by so many thousands of small business people...

Content arrow Traffic arrow PREsell arrow Monetize

There are actually two ways to build a Web site online. The first way (C arrow T arrow P arrow M) is all about "keeping it real." Add to the Web. Write, and write well, about what you know and love. Overdeliver great content to please visitors and make the Search Engines love you at the same time.

Connect with your visitor... and the world is yours. Make Your Content PREsell! ("MYCPS!"), and only MYCPS!, shows you how to do exactly that. Formerly sold separately, or as part of Site Build It!, MYCPS! is now totally free. Why?

The skill set you acquire is too basic, do-able and important not to give it away. Of course, we're hoping you like it so much you decide to try Site Build It! next. That part is up to you, of course. This gift is no strings attached.

(Excerpts from Ken Evoy, President, SiteSell.com)

Making Your Site Sell

The Book That Was Coined"The BIBLE Of Selling On The Net"Is Now FREE!

Seven volumes, over 1,500 pages...

It's our gift to you!

When Make Your Site SELL! (MYSS!) launched in 1999, it was instantly coined "The BIBLE of selling on the Net. MYSS! debuted at the low price of $17.

It really was the BIBLE of selling online. Praised universally, it has sold well over 100,000 copies, all through the sitesell.com site.

Way back in 1999, when MYSS! was first launched, the book's "Read Me First" file said, "never has it been so cheap and possible to build a business."

It continued by saying, "Search Engines are still great bargains. You'll never get a better chance to attract free, targeted traffic."

That remains true today, more so than ever. If you know the "how and what," you can still make magic happen.

"Read Me First" was prophetic in other ways, too. It implored the reader to "do more than read. Use the information. If you apply the lessons well, you will succeed."

Make Your Site SOAR...

And that is how SBI begun.

Most people, most Webmasters even, cannot actually overcome all the technical aspects of building a successful online business. Sure, it is cheap-quick-easy to put up a site. Anyone can do that today.

But what then?

Instant gratification is followed by slow, expensive failure, due to an inability to drive traffic. In other words... no business.

That is why MYSS! 2002 was the final update. People need more than information, even if it's the best.

So MYSS! 2002 evolved into Site Build It! (SBI!).

I guess you could say that MYSS! and MYSS! 2002 were the e-volutionary equivalents of "Cro-Magnon Man." Remarkable in their time, those two editions of MYSS! launched many successful Net marketing careers.

But the "Big 3" (described in MYSS!) evolved into a fuller, more powerful process that became known as....

Content Traffic PREsell Monetize

And SBI! not only evolved the theory of succeeding online, it included all the tools needed for anyone to be able to execute the C T P M process.

SBI! uses technology to make all the barriers disappear and empower Webmasters and small business people to build businesses.

Please enjoy this free download. MYSS! 2002 still contains a great amount of evergreen information and fundamentally sound ways to think about selling online.

(Excerpts from Ken Evoy, President, SiteSell.com)

Making Your Words Sell

The Simple Art of e-Persuasion
What Do YOU Sell?
Want to Sell More?

Selling software on the Net? Infoproducts? A service? Million dollar cables for suspension bridges? If you want to sell more...

Use the right words. Because words sell, not graphics.

Without any graphics, the site might feel a touch bare, perhaps, but the right words will still "get the sale."

You can do without the graphics, but it is pretty hard to sell without words, isn't it?

Sure, graphics set the stage -- used sparingly and imaginatively, they can substantially reinforce your sales message. So get the look-and-feel right, by all means. But after that...It's Words That Sell

To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers.

The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed.

Pretty serious stuff, especially when so many people think..."I Am Not a Writer"

Most of us are not writers. Hemingway was a writer. Tolstoy was a writer. Stephen King is a writer. Writing is about crafting wonderful fiction, stories of power and feeling. But we're talking here about creative writers.

We, on the other hand, are natural-born persuaders. Think of all the people you persuade every day...

Yes, persuasion is a bit trickier "in writing." It's less spontaneous and the "persuadee" is not sitting in front of you. But, believe me...You CAN Fill Your Site with Words that Sell

And there are three ways to do it...

1. Do as I did. Before I launched MYSS!, I read every book I could find on the art of writing advertisements and sales copy. I learned, slowly but surely, through painful trial-and-error, how to adapt that knowledge to successful site-selling, a science in its own right.
2. Pay a professional. Three problems...

   First, a pro does not "live" the product the way you do.

   Second, a good "Web-writer" is tough to find.

   Third, the good ones are simply too expensive (the bad ones, of course, cost you more in the long run!).

3. Let Joe Robson, a top-notch copywriter who "gets the Net," and me show you how.

Make Your Words Sell!"What DOES It Deliver?"

MYWS! concerns itself with the only kind of Web copy of interest to serious Internet marketers the world over.

It's about writing Internet sales copy that grabs attention – and holds it tight.

It's about writing Internet sales copy that persuades and motivates readers into action.

And it does much, much more than just show you how to think like a successful Web copywriter. It shows you how to think like your customer, with your customer and ahead of your customer.

MYWS! is laid out in such a unique simple-to-follow format, that A-N-Y-O-N-E, novice or pro, can do it. Remember... this is not "Hemingway" stuff.

It shows you how to learn more about your product and customer than you ever thought possible! Then takes you the rest of the way to the sale.

(Excerpts from Ken Evoy, President, SiteSell.com)

Making Your Price Sell, The Masters Course

How do you know if you have chosen the perfect price for your product or service?

Pricing is risky for any business, but it's even more so for the online small business owner. Your anxious-to-please competitor is only a click away...

Are you leaving money on the table?

Or, even worse, is your price turning away potential customers?

How do you know if that new product or service that you are developing (or are planning to sell) has a reasonably-sized, interested target group? In other words, are there enough people who will pay enough money?...

• If no, you'll never build a profitable income stream.
• If yes, what's the perfect price that maximizes that stream?

Is your pricing is up-to-date, reflecting current marketing conditions?

How do you know... how do you know for sure... that you have the right price?

Perfect pricing answers all of the above questions. "Make Your Price Sell!, The Masters Course" provides the information and strategies you need to determine the "Perfect Price." The course covers background pricing theory, key business models, target market profiling, the importance of the perceived value of your product or service, and much more... exactly what you need to make a profitable pricing decision.

And best news of all... "Make Your Price Sell!, The Masters Course" is itself priced perfectly...

It's free!

No more guessing or relying on a "gut feeling." No more swirling around a bunch of data and pulling out the magic number. No more nagging uncertainty.

You can now price with confidence and sureness (without hiring an expensive consultant!)...

"Make Your Price Sell!, The Masters Course" shows you how to maximize profit for both you... and your customers!

Yes, your prospective customers must feel that they will personally profit by buying your product or service. In other words, they must feel that the value you offer equals or exceeds the cost. If they don't, credit cards remain securely tucked away in their wallets.

Bottom line... You must price it right.

With the help of the easy-to-follow "Make Your Price Sell!, The Masters Course," you can price successfully and confidently... on your own!

Working AT Home-The Masters Course

The Best Work-At-Home Solution for Moms

You are in constant motion as a stay-at-home mom... loving, nurturing, helping, guiding, playing, comforting, organizing, mediating, laughing, managing, giving. Family comes first and you are loving it!

There is no other place that you would rather be than with your kids. But, at the same time, you would also like/need to contribute financially to the family.

So... if you stay at home, why not Work At Home, Mom (WAHM)?

WAHM-IT!, The Masters Course

The WAHM Masters Course will show you how. Four Work-At-Home Moms (WAHMs) will introduce you to a work solution that "fits" naturally with your family needs and yet is rewarding, exciting and soul-satisfying for you.

Just like they are doing, you too can create an information-rich Web site that is based on something you know and love. No technical knowledge or prior experience is necessary. You too can build a real, long-term business on the Net.

Learn from the experiences of these busy moms just like you. They know what it's like.

An online business is affordable, flexible, and convenient. You can work at your Web business when you like, at the speed that suits you, and still put the all-important needs of your family first. In other words, you can take your family to work with you!

The most amazing part about this course for Moms?

It's free!

Service Sellers Masters Course

In order to effectively sell your services online, you must have a Web site that...

• introduces you as the expert, and builds your credibility with your visitor.
• effectively targets various appropriate keyword phrases to ensure that the people who need your service find your Web site.
• provides the visitor with some free valuable information (i.e., solid content) on your site, and/or in your free opt-in e-zine.

Actually, when it comes to selling a service, a top-notch e-zine is invaluable for building a positive relationship with clients (whether they are potential or new or repeat clients).

Wouldn't it be great if the single best approach, explained in detail, was also free?! Here it is...

Service Sellers Masters Course

"the complete resource for building a client base for your service-oriented business, whether your clients are around the world... or around the block."

This 10-DAY course focuses 100% on helping you, the Service Seller, succeed. It leads you, step by step through a common sense process...

• from developing a Site Concept
• to brainstorming profitable related keywords
• to building a themed site that establishes credibility and inspires trust
• to generating motivated, targeted traffic that wants to contact you
• to nurturing ongoing relationships through a high-value e-zine.

Local Business Masters Course

A Note To Webmasters...

Capture The Huge Untapped Local Business Market

By Creating Web Sites That Work

Build Their Businesses And Yours!

Small local business owners never have enough time. They are in a constant whirl, watching their bottom line, racing to keep ahead of the competition, working to attract and retain more customers, trying to keep up to date, and so forth.

Small business owners need your help to get "unstuck" and harness the power of the Net profitably. They don't understand exactly how profitable it could be for them. And the worse part?...

Many don't know that they don't know!

This is where you enter the picture...

You know that any business stands to lose by not maintaining an effective Web presence as more and more people do "local searches" for goods and services before they buy.

You know that a content-rich Web site builds trust and credibility, which help to convert prospects, and attract repeat sales from customers.

You know that geography is no longer an impediment to business. A sale can come from anywhere in the world, at any time.

Now let local business owners know, too. Take that business-growing message to wherever they are in your area -- the photography studio, the boutique, the service station, the book shop, the real estate office, etc.

The Local Business Masters Course is for you!

Sharon Odom Fling, a highly respected local business marketing expert, shows you how to capture the local market, and differentiate yourself from the competition.

Learn how to create local buzz about you, as satisfied clients tell other people about the Webmaster who produces results... targeted traffic and profits... over and over again, for any type of business.

The Masters Course gets you into the mindset of local business owners first, an essential starting point, and then outlines a range of services you can provide to grow their businesses. It also covers how to connect and market to this busy and usually novice-to-the-Net target group.

Make Your Net Auction Sell, The Masters Course

A Profitable E-Biz... It's As Close As Your Basement, Attic or Closet!

Is there such a thing as a dream business?

What would you think if someone asked you these questions...

• Do you want to have fun making money by pursuing ideas that excite you?
• Are you looking to start a great home-based business, with no capital investment and no risk?
• Want the option of part-time, or full-time, or growing gradually at whatever speed you choose? Even build your business to the point where it pays for your retirement?
• Or even build your business during your retirement?
• Heck, how about something that will clear out the attic, basement or closet while you're at it?

Sydney Johnston, a well-respected expert in the Net auction world gives you the benefit of all her knowledge and experience in "Make Your Net Auction Sell!, The Masters Course." She helps you get started the right way by taking you step by step through the process.

You'll avoid the pitfalls and innocent mistakes due to inexperience. And most importantly of all... you will generate great income and build a business that you own instead of being dependent upon eBay.

MYNAS!, The Masters Course

A Net auction business... Low-cost, no-risk... Lots of actively seeking, targeted traffic... Highly flexible, interesting... It's profitable e-business... the fun way!

But, it is not a get-rich-quick scheme. It requires real work, but the payback is there, especially if you follow the radical new "build your business (and not eBay's)" approach outlined in this Masters Course.

It is your one-stop complete guide to building a successful Net Auction business. The approach is unique and powerful -- you will not read this in any other auction book, at any price, anywhere on or off the Net.

Net Writing Masters Course

Want to Sell More on the Net?...Change the Process to Change the Results!

Write better. The power is in your words!

Unfortunately, at least 98% of small business sites start "at the end"... the sale.

Great Netwriting is actually far more than writing great sales copy.

Before you write to sell, take an order and ship a product...

You need traffic. PREsold traffic.

And sales copy does not do that.

That is why effective Netwriting is really a two-step process. This requires two different kinds of writing...

1. Write to PREsell.
2. Then, and only then, write to SELL.

Now for the good news... you can do this. How? By taking The Netwriting Masters Course. It is the only book that covers both PREselling and Selling (every other book on Netwriting focuses only on writing to sell -- this itself is a reflection of that "starting-at-the-end" philosophy).

And now for the best news of all...The Netwriting Masters Course is free!

Netwriting Masters Course

Effective Netwriting is indeed something that anyone can accomplish. There is nothing magical or complicated about it. But you do need to make the critical offline-to-online business mindshift from "location, location, location" to...

"Information, information, information."

People search for information and solutions. So give them what they want. Create content that over delivers what your visitors seek.

Most small businesses fail on the Net because they build a Web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately.

Wrong thinking... wrong process... no results! It's like pushing a string. You have to pull instead... pull targeted visitors into your site.

Let's summarize these four simple steps...

1. Create the information that your prospective customers want.
2. Attract targeted traffic at the Search Engines
3. PREsell your visitors -- build confidence (people buy from those they trust).
4. Convert traffic to dollars -- sell (whatever that may be... hard goods, e-goods, services, even clicks on Google ads).

Write to deliver what humans want... information. And write for two audiences, the Search Engine spiders and the humans. That's what effective PREselling is all about!

After you have done the first three, then you can focus on the last one. Yes, that last one is an important one (it can literally triple sales... or destroy all your good efforts if you write terrible sales copy).

But sales copy only gets a chance to shine after your PREselling content gets the first three steps "right/write."

PREsell with information-packed content, then sell with benefit-focused sales copy, smoothly converting your visitors into customers. This "1-2" power strategy is the core to building traffic and earning income on the Net.

Right thinking... right process... profitable results!

You can do the same.

Webmaster BUSINESS Masters Course

The "Business Side" of Webmastering... Success Requires More Than Creativity

Thinking about becoming an independent Webmaster? The timing is right. More and more small business owners are looking for help with online promotion. Most do not have the time or skills to build their own site, and are actively seeking affordable Webmasters.

Capitalize on this growing demand. Set up your own home-based business. Do the kind of work you love and reap all the financial benefits -- i.e., the profit!

Webmaster BUSINESS Masters Course

This Course will start and keep you on the right track. It gives you an insider's perspective on what to do... and more importantly, what not to do on the "business side" of your new company.

Build Your Webmastering Business While Building Your Clients' Business... Attract, Manage and Build Your Clients to WIN-WIN Business Success!

The Webmaster Business Masters Course covers essential operational aspects, such as

• A well-developed business plan,
• Targeted marketing,
• Pricing of services,
• Attracting clients,
• Effective communication, and
• Winning proposal/contract construction.

It will provide you with the information and resources you need to

• Bypass common mistakes,
• Create satisfied clients,
• Increase your productivity levels and
• Generate recurring income.

Affiliate Masters Course

There are endless offerings of possible software and information/advice offered on the Net. I'm not sure which is worse... the overpriced products that under deliver, or all the free info available, most of which does not work so it costs you something more valuable even than money... your time.

Wouldn't it be great if the single best approach, explained in detail, was also free?! Here it is...

The Affiliate Masters Course.

This 10-DAY course focuses 100% on helping you, the affiliate, succeed. It leads you, step by step, through a common sense process...

... from developing a Site Concept

... to brainstorming profitable related keywords

... to building a themed site

... to generating motivated, targeted traffic that wants to click on your recommendations, links to the related products sold by merchants you represent.

The best thing about the Masters Course is the clear, high-quality content that lays out a process that really works.

Take The Affiliate Masters Course (free!) today and graduate as an accomplished Affiliate Marketer.

Making Your Knowledge Sell!

Really? You, write a book? A salable manual? A how-to guide? Yes, you can! There's an e-book in everyone. And yours is based on what you already know.

After all, you're unique, right?

You know stuff other people don't... things people would pay to know.

So you're already very close to profiting from your knowledge.

Now you just need to know...

• How to pull it out of your brain
• How to publish it
• How to sell it on the Net

In other words, how to Make Your Knowledge Sell!

By no small coincidence, "Make Your Knowledge Sell!" is the title of the book that Monique Harris and I have written... a proven system for creating, publishing and marketing your infoproduct, yourself.

"Make Your Knowledge Sell!" makes it possible for Y-O-U to develop and sell your infoproduct!

My co-author Monique Harris started out pretty much like you. She didn't use rocket science to achieve her tremendous e-publishing success.

In fact, not so long ago, Monique was an ordinary receptionist. But she wanted to learn more, and do more. A college dropout... but sincerely interested in searching herself for knowledge and capabilities that other people wanted, too.

So Monique wrote her first book, fine-tuned it, promoted it... and within two short years (well, they seem short now!) she was profiting daily from sales on the Internet -- and had become an infopreneur and speaker earning $100K+ a year.

Now she's joined forces with me to publish this fantastic guide that enables other "ordinary" people to do exactly what she did. (Although, as you'll see... no one is really "ordinary," right?).

MYKS! shows you clearly how to create and publish your infoproduct. Then it shows how to build traffic that will buy from you on the Net.

It's all here. So, to answer the question that so many people ask...Yes, you can sell your book!

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Site Build It also has an innovative, high-tech System which includes a manual and online interface designed to effectively help you...

Make Your Price Sell! for $99.95

The MYPS! system will mathematically generate a pricing strategy you can truly have confidence in... and it will show you why.

The new software turns the art of pricing into an exact science. And because the analysis runs on our computers ("server-side"), you don't have to mess with the software itself.

Correct. There's no software to download or install. Nothing to learn. The process itself takes place entirely on the Net. If you can point-and-click and use your browser, you're all set.

The MYPS! system does it all for you...

* automatically customizes a totally unique and patent-pending questionnaire, to ask people about your product
* records and stores their answers
* runs the patent-pending analytical models
* and presents you with clear, bright-as-day answers to your pricing questions.

For the first time ever, you can know how much your product should sell for.

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